Iberia logo loses its crown

Iberia, Líneas Aéreas de España, S.A. Operadora, Sociedad Unipersonal, trading as IBERIA, is the flag carrier and one of the largest airlines of Spain. It was funded in 1927. Based in Madrid, it operates an international network of services from its main bases of Madrid-Barajas Airport and Barcelona El Prat Airport.

The airline spends millions to renovate its brand, a process that will culminate in three years from now. The first step has been the renovation of its logo.

comparativa-ibera

The old (right) and new Iberia logos

This new logo keeps the red and yellow colors of the Spanish flag but losses the crown. The color combinations are now more dynamic and friendly. The typo is thinner, the letters keep more space between them. This makes a cleaner and modern logo.

The mystery of the royal crown has also been resolved. It is located next to the aircraft registration number and beside the Spanish flag.

“Iberia has been the ambassador of Spain for 86 years and it will continue to be the ambassador with the same passion, enthusiasm and pride,” assured the president of IAG and Iberia, Antonio Vázquez, during the presentation of the new brand in  the new headquarters in Madrid, to which all staff will move in December 2013.

 

Sources:

www.lavanguardia.com

www.02b.com